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Branding

Branding for the Turkish extension of Austrian company Elk, which is the Europe's biggest prefabricated building producer. It was a project from FourByNorth Studio. I have designed the visual identity as well as a brochure for the product. Its slogan "Değişen dünya, değişen yapılar." means "Changing world, changing buildings."

 

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Logo

The buildings produced by the company are highly flexible and could be customized for any needs. The main idea behind the identity design comes from the notion of "morphosis". I designed the identity to present a high-end product and service to be sold in Turkey. The logo is created with simple architectural forms. Diagonal lines are used to achieve maximum dynamism.

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Color Palette

The product is made of 90% natural materials, mostly wood. It is important to reflect its environmental friendly aspect. It is also a new product with a new technology in Turkey so this unique color palette is for nature, luxury and youth.

 

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Pattern

The pattern emphasizes the idea of flexibility and morphosis echoing the logo. It is derived from the most basic architectural unit "square" so that it can create a feeling of morphosis in the context of architecture.

 

 

 

 

 

 

 

Brochure

The purpose of the brochure was to introduce the product, the identity as well as the company. I created an architectural layout but since I designed the whole brochure, I could appropriately break the layout as well to better convey the essence of the product. While there is a literal story that is flowing from beginning to the end, the visual layout is also consistently evolving on its grid in order to evoke excitement as parallel with the content.

 

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Infographics

Since the product has a lot of advantages over the traditional construction, there are many facts and numbers to display about the product. I used mostly typographic and photographic infographics to make the end user not only understand it but also feel it

 

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Additional Infos and Facts Page

 

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Infographics Showing the Company Growth

 

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Map Showing the Locations of all the Sales Distributors & Representatives 

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I hope you liked it.